Island Press publishing came to Ksense for consultation on the challenges and limitations of an Ineffective Airtable CRM.
Our consultation services undertook a deep analysis of procedures and recommended a custom CRM and dashboard using the Next.js framework to resolve business challenges.
The biggest problems encountered were manual data entry and a lack of automation in various processes like tracking placements and contacts.
They were looking for a custom solution to address unique problems in their business operation.
A custom solution to help streamline operations.
Ksense built a custom React CRM to address all Issues.
The new CRM provides several benefits over the previous Airtable setup. It is much faster, reduces page load time, and has a clean user interface for improved workflow.
Island Press’s new custom React CRM can manage all records easily. They can now add new IP outlets and contacts and bulk import data using CSV files. Creating working lists has also been streamlined.
Island Press can now select the contacts they want in a particular list. They can then click a button and automatically create a new working list. The company can manage working lists, view all contacts, and create activities for each, fixing inefficiencies in their process.
One major challenge with the previous Airtable CRM was the inability to keep record of the last contact with a Publisher or customer. This negatively impacted customer relationships.
With the adoption of a custom React CRM, Island Press can add filters to their activities, avoid contacting someone too soon and Improve customer relationships.
In conclusion, the switch from Airtable to a custom CRM has allowed Island Press to automate many of its manual processes, saving time and reducing the risk of data entry errors.
The new and improved CRM provides increased performance and functionality, enabling Island Press to deliver exceptional service to its clients.
Have you and your company outgrown your Airtable CRM limits?
Would a custom React CRM or dashboard solve pain points for your company’s operations?
Unlock new insights into your company’s data by migrating from Airtable CRM to a custom setup.
Schedule a free consultation today.