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Island Press Case Study: Custom-Built React CRM Solves Airtable’s Shortcomings.

Feb 15, 2023 | Case Study

Custom built react CRM

Island Press publishing came to Ksense for consultation on the challenges and limitations of an Ineffective Airtable CRM.

Our consultation services undertook a deep analysis of procedures and recommended a custom CRM and dashboard using the Next.js framework to resolve business challenges.

The biggest problems encountered were manual data entry and a lack of automation in various processes like tracking placements and contacts.

They were looking for a custom solution to address unique problems in their business operation.

A custom solution to help streamline operations.

Ksense built a custom React CRM to address all Issues. 

The new CRM provides several benefits over the previous Airtable setup. It is much faster, reduces page load time, and has a clean user interface for improved workflow.

Island Press’s new custom React CRM can manage all records easily. They can now add new IP outlets and contacts and bulk import data using CSV files. Creating working lists has also been streamlined.

Island Press can now select the contacts they want in a particular list. They can then click a button and automatically create a new working list. The company can manage working lists, view all contacts, and create activities for each, fixing inefficiencies in their process.

One major challenge with the previous Airtable CRM was the inability to keep record of the last contact with a Publisher or customer. This negatively impacted customer relationships. 

With the adoption of a custom React CRM, Island Press can add filters to their activities, avoid contacting someone too soon and Improve customer relationships.

In conclusion, the switch from Airtable to a custom CRM has allowed Island Press to automate many of its manual processes, saving time and reducing the risk of data entry errors.

The new and improved CRM provides increased performance and functionality, enabling Island Press to deliver exceptional service to its clients.

Have you and your company outgrown your Airtable CRM limits? 

Schedule a free consultation today to learn more.

Would a custom React CRM or dashboard solve pain points for your company’s operations?

Before

After

Unlock new insights into your company’s data by migrating from Airtable CRM to a custom setup.
Schedule a free consultation today.

Calvin Smith

Owner & Software Development Consultant
Calvin Smith is the Director of Operations at Ksense Technology Group, where he spearheads innovation and success in web development. Specializing in business analysis and project management within the Next.js framework, Calvin leads a dynamic team, focusing on designing and creating personalized web applications for professionals and entrepreneurs in SMEs.

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Empower your sales team with data-driven insights through our interactive dashboard applications. Monitor performance metrics, track sales trends, and optimize strategies in real-time. Drive sales growth and make informed decisions with our powerful applications.

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Empower your sales team with data-driven insights through our interactive dashboard applications. Monitor performance metrics, track sales trends, and optimize strategies in real-time. Drive sales growth and make informed decisions with our powerful applications.

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Empower your sales team with data-driven insights through our interactive dashboard applications. Monitor performance metrics, track sales trends, and optimize strategies in real-time. Drive sales growth and make informed decisions with our powerful applications.

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Empower your sales team with data-driven insights through our interactive dashboard applications. Monitor performance metrics, track sales trends, and optimize strategies in real-time. Drive sales growth and make informed decisions with our powerful applications.

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